GS1 SmartSearch: the new name for GTIN+ on the web


We’ve recently renamed GTIN+ on the web to GS1 SmartSearch. The new name is focused on the customer benefit and is meaningful, short and simple.

The standard was released in June 2015 and is currently being piloted by Brazil, France, Hong Kong, Poland, Netherlands and UK, with close interest from Germany and US. You’ll be able to learn more about the standard during a workshop on Monday 22 February as part of the Global Forum 2016.

GS1 SmartSearch

We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web. Our GS1 SmartSearch standard and guideline (previously called “GTIN+ on the web”) allows businesses to benefit from:

  • Better search results for consumers to find the products and information they need.
  • Greater visibility of their products in online searches.
  • Improved, accurate online product information.
  • Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.

The GS1 SmartSearch standard and guideline achieves these benefits by making it possible to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.

Latest version This page contains the latest version of GS1 SmartSearch standards

Defines the GS1 Vocabulary used for GS1 SmartSearch. This first phase includes consumer facing attributes related to food, beverage, tobacco, clothing & footwear, healthcare and the core item.